Why update your old Website?

Why Should You Update your Old Website?

Do you love your website? Because If you don’t love it other people might feel the same. If you have an old website the chances are you are not getting traffic to your website because it is out of date. A website is a lot like fashion keep up with the trend to keep it relevant. If your website is not generating you business it is time to give it an update to drive online business. A lot more people are online than ever before and you need to make sure that the people who visit your website do not just leave because it has not been updated in a while.

1)     Your website does not reflect your brand

Your brand is the most important part of your business and if people do not see what your brand is all about they will not know what your business is all about. Your website is your strongest employee you have, it promotes your business 24/7 no other employee will be able to do that for you. Making your website consistent with your brand is important to show clients what your business is all about.

2)     Outdated Theme & Technologies

Your theme of your website can influence your visitors in the first 10 seconds if you have a website that has kids themed website but you are selling cars it does not match and visitors will not stay. Your theme must not only reflect your brand but it needs to appeal to your customers if you are selling Jewellery you need to make the theme feel like Luxury.

As we all know Technology is continuously growing and as the technology grows so does the way websites are coded and work. So, if you have a website that is over 2 years old the chances are some components are no longer working or is super slow.  With new Technology on the Rise Mobile Friendliness has become a lot easier to code than previous years and can now improve your website traffic as almost every person in the world has a phone some even have 2.

3)     Slow loading Website?

If your website takes over 4 Seconds to load it is considered as a slow loading website, Speed on a website is important as people do not want to wait 60 seconds every time they want to go to a new page on your website. To check how long your website Loads you can go to GTmetrix and see if your website beats the times of 4 Seconds. If you have a lot of images on your website it might be the main reason why your website is slow and not performing, but your service provider could also have a slow server or you can have a poorly optimised theme.

4)     Security

Security is important If you have a website, but unfortunately no matter new or old it is possible to hack but do not think a new website has no befits. If you update your website you close loopholes of old technology and you will be able to secure your website, so updating your website is a good way to keep your website secure because as technology grows so does hackers.  

5)     SEO (Search Engine Optimisation)

Firstly, let’s start with the basics. Do you have a blog? if not you should, as it’s a powerful marketing tool to drive more traffic and users your way, through keywords (assuming that you invest into a proper SEO and keyword strategy), internal and backlinks. Secondly, search engines love fresh content. Every time you make an update to your site, Google and other search engines crawl and index your pages, thus your site ranking gets recalculated. If you keep your content updated, you increase your chances of getting noticed. Pair that with a brand new, kickass website, and you’re guaranteed more attention, social shares, and inquiries.

Website Update New Secure website Theme